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Steerforth Rebrands 'The Irishman' in Lead-Up to Scorsese Release

01 Aug 2019

Charles Brandt's novel I Heard You Paint Houses is being Rebranded as The Irishman
Author Charles Brandt.  Photo: Courtesy Steerforth Press

Few boosts are bigger for a book than a film adaptation, and New Hampshire-based Steerforth Press is preparing for one this fall by re-branding Charles Brandt’s I Heard You Paint Houses to share the same name as Martin Scorsese’s forthcoming “The Irishman.” The trailer for the true crime story of mafia hit man Frank Sheeran, which stars Robert DeNiro, Joe Pesci, Al Pacino, and Harvey Keitel, was released July 31 and the film will debut at the New York Film Festival on September 27.

Steerforth will release new mass market and trade paperback editions of the book in mid-October, with cover art to match the film and the co-branded title The Irishman. The press will continue to keep what publisher Chip Fleischer terms a “classic” edition of the book with the original title in print throughout, and recently completed a 60,000 copy print run to meet the surge in demand that has come with the trailer’s release. No print runs have been announced for the paperback editions.

The film’s completion comes after years of project delays. The rights were originally purchased by Paramount in 2009 but filming did not commence for years after.

SOURCE:  Publishers Weekly,  Alex Green  |  Aug 1, 2019 |  click to view original article


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